Blindly churning out content won't boost conversions-what matters first is nailing two critical factors: . Without these, even a mountain of videos will fail to deliver returns.
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In the old ADS era (pre-GMV Max), more content and ad sets did drive more orders. Back then, it was a "harvesting logic": platforms already had established audiences, so as long as your content hit the right pain points, relentless exposure could convert viewers.
In the GMV Max era? Many merchants are finding that even with massive content output, ads either don't spend or spend without converting. Why? The platform's existing e-commerce audiences are nearly exhausted. Brands now must target users first before harvesting. Quantity alone no longer works- is the new key.
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1. Align Pain Points with Precise Audiences
Miss the mark on audience targeting, and millions of views could mean zero sales.
Nail the audience, and a few hundred views can still drive a dozen orders.
Take this example: A luxury home goods brand that misaligns its content with its audience might attract bargain hunters instead of high-intent shoppers. No amount of exposure will convert them.
2. Prioritize "Native Vibe" in Your Videos
Even if you target the right audience, poor video quality (especially for mid-to-high-ticket products targeting middle-class buyers) will kill conversions.
Lighting, pacing, and setting must align with the target market's aesthetic.
Imagine a U.S.-based luxury bag brand posting a video with overly Indian aesthetics, poor production quality, or AI-generated voiceovers. Would its target audience (affluent, style-conscious Americans) buy? Unlikely.
We've shared real case studies of how ordinary U.S. creators' videos rack up 8 million views-. The secret lies in mastering native appeal.
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Many brands rush to mass-produce content, copy templates, or collaborate with influencers without nailing these two principles. The result?
They see "sales" on paper, but after deducting influencer fees, sample costs, and team expenses, there's no profit.
Worse: Most content never gains traction, wasting budget outright.
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drive conversions.
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: Once a winning formula is proven, replicate it-but avoid over-saturating with identical content. (For tips on efficient replication without dilution, check out my earlier article: ).
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